Do you find yourself with a stoic "meh" attitude towards the holidays? It feels a little manly, doesn't it. If you take that attitude, though, it should not be to revel in how much you don't care. Your duty as a man is to be that much more attentive and conscientious of your responsibilities and the needs of those around you. Someone's car having trouble starting? Learn to be the guy who can get them back on the road. Your niece running around the family party needing attention? Take her outside for a swordfight (win of course but make sure she has fun).
When you find yourself tempted to scoff at how romanticized the season is: turn your attention to the needs of those around you. Find your fulfillment in advancing your family, friends, and community. Christmas isn't a celebration of you. It's a celebration of something beyond yourself that we can participate in communally.
"Blessed be the Lord God of Israel, because he hath visited and redeemed his people, And hath raised up the horn of salvation unto us, in the house of his servant David, As he spake by the mouth of his holy Prophets, which were since the world began..." - Luke 1:68-70